Chaos to Cognition

How Data Fluency Fuels Growth

Our extensive new study of 4,000 UK and US brands investigates the relationship between data, brands and growth.
The findings are startling.

Profound change is advancing across government, business, and society. It presents significant challenges for brands, communities, and cultures. Intimately linked to this story of change, is data.

For businesses and brands, a rich new world of opportunity has opened where data is simultaneously part of the problem and the solution. Our study shines new light on the powerful impact data fluency has on a brand’s bottom line – and reveals the cost of inaction.

Top US and UK Brands are losing £14.9bn each year through a lack of data fluency

Our study shows that brands mastering data fluency in this era of change are experiencing significant topline growth. They possess decision makers that consistently derive value from technology and data, and they are connecting to audiences by decoding our complex world and encoding their brands precisely where they will deliver sustainable growth.

Data fluency is the foundation of creating brands with cognitive skills. The result is sentient brands alive to their environment and creating audience relationships with empathy and understanding, mutuality and reward.

Data fluent brands
create 4X more purchase intent
than disconnected brands

76 percent of UK and US brands are currently not achieving data fluency or sustainable growth

Take Action

Recognise where your brand is on its data fluency journey

  • Find out if your brand has data credentials but is struggling with untapped potential or if it is data disconnected and in need of a plan for growth
  • Find out if the growth your brand is experiencing is sustainable or if it is generating cognitive brand skills

Be the entrepreneurial leader your brand needs to deliver sustainable growth.

  • Find out the revenue growth your brand is missing out on through a lack of data fluency
  • Find out whether your brand is creating purchase intent by building strong audience connections.
  • Find out if improving your brand’s data fluency is a training or recruitment issue and possible return on investment in employees
  • Show your CFO the real contribution of your brand to the bottom line
  • Find out if your brand’s current performance will secure future market share growth.
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