Frisco has over 25 years of data-driven marketing transformation experience agency-side, client-side and within management consultancies, working with people (customers, consumers and employees) data sourced from social, digital and offline channels, 1st, 2nd and 3rd party owned, managed in a single unified view or through disparate systems, accessed for research, insights or activation of integrated marketing actions executed across digital paid media, web, mobile, email, social or in-store.

He has extensive knowledge and experience in people data management/activation and technology enablement, data-driven brand management and consumer one-to-one communications (digital and traditional direct response) within a cross-section of industry sectors (FMCG, Consumer Healthcare, Automotive, Retail and Telecommunications).

Frisco Chau

CEO, Fluency M&C Saatchi | Chief Data Officer, M&C Saatchi Worldwide